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Increasing Conversion
SUMMARY OF ACHIEVEMENTS
Through user interviews and usability testing, I helped SEB gain deep insights into customers’ needs, perceptions, and preferences. These insights guided improvements to the SEB Bot Advisor landing page, addressing specific pain points that had been preventing users from proceeding. The research provided SEB Pension and Insurance with actionable, data-driven insights into customer behavior, supporting future decisions around marketing, engagement strategies, and service adoption.
I designed and delivered a consolidated summary view for Pandora that streamlined users workflow and cut repetitive navigation by 35%. The solution brought essential information into a single, focused interface, enabling analysts to work faster and with better context.
To get there, I identified critical pain points, defined target groups and personas, and mapped their needs to guide design decisions. I explored the required features, designed the end-to-end flow, and applied Jakob’s Law to ensure familiar patterns aligned with existing tools used by analysts
SUMMARY OF ACHIEVEMENTS
I designed and delivered a consolidated summary view for Pandora that streamlined users workflow and cut repetitive navigation by 35%. The solution brought essential information into a single, focused interface, enabling analysts to work faster and with better context.
To get there, I identified critical pain points, defined target groups and personas, and mapped their needs to guide design decisions. I explored the required features, designed the end-to-end flow, and applied Jakob’s Law to ensure familiar patterns aligned with existing tools used by analysts
SEB’s “Mina Pensionssidor” is a digital platform that gives users a clear and secure overview of their pension savings and insurance policies. The service allows users to track pension development, manage disbursements, and receive digital communications, all accessible through Mobilt BankID.